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Description: Making your point clearly and concisely through informal communications (chats, emails, conversations, calls etc.).


Thinking Partner Notes

What’s the fiction: Persuasion is all about charisma, style and force of personality.

What's really true: The ability to understand emotions is the true key to persuasion. 




Things to try: 1) Practice imagining yourself in your persuasion counterpart’s situation; 2) Practice recognizing their perspective and vocalizing that recognition; 3) Practice understanding your persuasion counterpart’s feelings & hearing what is behind those feelings; 4) Practice bringing your attention to the emotional obstacles to coming to an agreement; 5) Practice looking at words, tone, and body language of your persuasion counterpart.

Next steps: 1) Review the Atlas of Emotions; 2) Find a heavily-trafficked public space where you can sit down and peacefully observe the people milling about you; 3) With your Atlas & a notepad close-by, spend a few minutes observing the comings and goings of people; 4) When someone strikes you as interesting, jot down their noticeable physical descriptors (e.g. gender, height, clothing) and your perception of their emotional state (i.e. if they seem to be experiencing enjoyment, are they feeling relief, pride, wonderment or ecstasy?)

Additional Resources



Cultivating Persuasion

What is cultivating persuasion, how is it relevant to leadership and how you can master this capability.



Cultivating Persuasion Media

Dive deep on cultivating persuasion through articles, podcasts + more.